![]() ![]() So, let’s take a look, at how you find new prospects, spark their interest, and turn them into loyal customers. Maximizing WeChat for BusinessĪn official WeChat business account allows you to communicate with your audience, show them why your product is great, and turn them into loyal customers by building a solid relationship with them. Your account’s verified status remains active for one year from the date of the verification. However, this can save you valuable time and reduce your stress. Now, if you opt for the help of a social marketing agency for China, an agency fee will apply. The verification process costs 300RMB (roughly 45 USD) per year for the mainland China platform and 99 USD per year for the international platform. In addition to the trust you will gain from potential customers, from a technical point of view, there are certain APIs and other features that are unlocked as soon as the verification process is complete. Or, even easier, hire a Chinese digital marketing agency to take this burden off of your shoulders. WeChat is still working on translating all of the platform’s functions into English so having a Chinese speaker manage the platform is a good idea for the time being. You can submit the application via the WeChat website and wait for the results which should be ready in about two weeks. This varies depending on what type of business and what type of account you are applying for. You will need to submit a list of documents proving your legitimacy as a business. The process of applying isn’t overly complicated, but it does require the preparation of a lot of forms. But today, international official WeChat accounts are visible to everyone. The international users were limited to a different version of the platform with a foreign-only audience. The Chinese platform was only in Chinese and required a Chinese ID, phone number, and business license. ![]() In the past, there were separate platforms for Chinese users and international users. There used to be some tough restrictions on who could reach users from the mainland. We’ll show you how! Applying for a WeChat Business Account So, now that you are familiar with the different types of accounts, you may wonder, how to register the account for your business. An enterprise account helps businesses with their internal communication and office efficiency.A service account allows you to make direct sales from your account efficiently.If you want to draw attention to your brand through posts and articles, a subscription account is the way to go.And identifying the goals you have for the platform. But it all starts with you assessing your marketing plan. Between subscription accounts, service accounts, and enterprise accounts, you have three solid options to choose from. ![]() Okay, let’s get back to the types of accounts available. By now, it has become a digital ecosystem that efficiently brings companies, services, and consumers together. Plus it offers various tools of the official accounts, and the ability to connect with the WeChat ecosystem. The WeChat enterprise account option is an efficient enterprise-level office management application.įirst, it provides the same communication experience as WeChat.
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